12 Latina and Black-Owned CBD Brands Leading the Wellness and Beauty Revolution
Story written by Marivette
Photography by Xula Herbs of their mhm! (moon & mood) for restoring balance, physically and mentally.
Cannabidiol (CBD) has become a go-to ingredient in wellness and beauty, offering everything from skincare products that enhance your glow to balms that ease period pains. As a non-psychoactive compound from the cannabis plant, CBD delivers anti-inflammatory, anxiety-relieving, and pain-reducing benefits without the "high."
With its growing popularity, the market is brimming with CBD brands, but it's essential to support Latinx and Black-owned businesses that are leading the way in this space. Discover 12 CBD wellness and beauty brands founded by Latinx and Black entrepreneurs that are worth your support.
Here are 12 Latina and Black-Owned CBD Wellness Brands We Love:
➀ BreadxButta:
BreadxButta offers alternative and holistic handmade products based on traditional Caribbean and Puerto Rican remedies. Founded by Lynsey Ayala in 2015, her products are sourced from sustainable farms in Puerto Rico, the Caribbean, the Pacific Northwest, and her partnered farm in Michigan.
Our favorite products are Dreamflower Sleep Tea for supporting a healthy and peaceful night of sleep and Heart Forward Tea for a powerful antioxidant.
➁ Buena Botanicals:
Buena Botanicals is a cannabis lifestyle brand founded by twin sisters Coral and Rah Hines, rooted in holistic healing, community, self-determination, plant medicine, and love for the Earth. They began to explore CBD to help their mother find relief for her arthritis, sciatica, and several other conditions. Their products are infused with Organic Full Spectrum CBD oil and are USDA certified Organic, hand-harvested, eco-responsible, and ethically grown.
Our favorite products are their Moisturizing Face and Body Cream for skin nourishing and their Organic CBD Elixir.
➂ Dreamt:
dreamt was founded by nationally-recognized cannabis scientist Carolina Vazquez Mitchell, who developed an award-winning CBD-infused sleep aid and supplements after suffering from chronic sleep problems herself. Originally from Guadalajara, Mexico, Carolina came to the US to study for her PhD in Chemistry and has developed more than 60 cannabis products.
Our favorite products are the Sleep Pen and Sleep Gummies.
➃ Gracious Om Botanicals:
Gracious Om Botanicals is a luxury cannabis skincare and beauty brand founded by Andrea Barrera. Barera’s natural and organic products, with formulas inspired by curanderas from across Latin America. Her products, which include sheet masks, lip balms, and facial sprays, can be found in Saks Fifth Avenue, Anthropologie, and Francesca’s.
Our favorite products are the Replenish CBD Sheet Mask and Cucumber Mist Hemp Facial Spray.
➄ Happy Organics Co.:
Happy Organics Co. offers a variety of honey and hemp-derived products founded by Chicana entrepreneur and third-generation beekeeper Jessica Gonzalez. Her grandfather tended and cared for bees on his farm in Michoacán, Mexico, while her grandmother sold beeswax at the local Mercado. These skills were passed down to her father, who cared for his bees on their family farm in Merced, California. After her father was diagnosed with cancer and could no longer tend to his bees, she explored the idea of infusing their raw honey with CBD oil to ease her father’s pain.
Our favorite products are Happy Honey with CBD and Sana Salve CBD Muscle Balm.
➅ Herbas Bodycare:
Founded by Miriam Aristy-Farer in West Harlem, NYC, Herbas offers handcrafted CBD wellness products for your body using high-quality and organically grown CBD. She created her products based on her journey with CBD and medical marijuana.
Our favorite product is the Himalayan Salt Scrub with CBD.
➆ Just Beauty CBD:
Dominican-American Shamor Belliard is the founder of Just Beauty CBD, a collection of vegan and all-natural CBD-infused skincare products. Her line includes shea butter moisturizers, lip balms, oils, and serums — all infused with CBD.
Our favorite product is the Ultra Hydrating Body Love CBD Butter, which contains shea butter, sweet almond butter, and mango butter for silky, smooth skin.
⑨ Make and Mary:
Make & Mary is a luxury vegan botanical brand founded by a mother and daughter. It is crafted with herbs inspired by their grandmothers, who were curanderas. When daughter Yvonne Perez Emerson was using CBD for lower back pain, she noticed its healing effects and began her product line in 2017. Today, her line offers bath bombs, moisturizers, teas, candles, masks, and hair products.
Our favorite products are the Calm Aromatherapy Inhaler, Face & Body Serum, and Natural Wonder Moisturizing Wand.
⑪ XiCali:
XiCali Products is a brown womyn-owned business that provides all-natural remedies for skincare, womyn's health, pain relief and more to help with reducing anxiety, balance hormones, and sleeping better. These products are handmade with natural ingredients. XiCali’s line includes products for pain and relief, natural skincare, for menstrual cramps and balancing hormones, and hygiene.
Our favorites are the Mellow Out CBD Tincture and the Corona Polisher Headache Roll-On.
➇ Magic Mama Co.:
Founded by Hanah Salas, Magic Mama Co. offers CBD Oils and salves to bath bombs and sprays. Salas began making herbal remedies when she was pregnant with her first child and continued once her mother was diagnosed with Lyme disease and fibromyalgia and one of her twin daughters was born with a heart defect. Magic Mama Co. is based out of San Diego.
Our favorite product is the CBD-infused Bath Bomb Set.
⑩ VS CBD:
Vanessa Sanchez is the founder of VS CBD, an organic CBD skincare and wellness brand. She started her line after using a CBD tincture for her chronic TMJ pain. Her CBD products range from topicals to gummies and tinctures, skincare to haircare, for pets and men.
Our favorite products are the plant-powered Calming Cleanser, Arnica Gel with soothing ingredients like lavender and aloe, and the Plantitas Hair Mask, which is formulated to promote hair health and seal split ends.
⑫ Xula:
Xula is a Latinx and Black-owned hemp and botanical CBD brand for pain-free periods and aches and discomforts from menstrual cycles. Founders Karina Primelles and Mennlay Golokeh Aggrey fused their ancestral herbal knowledge with modern science to create products that are 100% organic and plant-based. Xula is based in Mexico, and its CBD is grown on a women-led, family-owned hemp farm in Southern Oregon.
Our favorite products that you should try are ah! (calm + clarity) to manage your focus while staying calm, uff! (moon + womb) to soothe the discomforts of period cramps, and whew! (moon-a-pause) for alleviating the effects of menopause.