With Latin music's explosive emergence on the global stage, captivating audiences worldwide, Amazon Music has taken notice of this phenomenon. The genre's meteoric rise, evidenced by staggering growth statistics and its profound impact on diverse cultures, has propelled Latin music into the spotlight like never before. As this musical revolution unfolds, Amazon Music is leveraging its platform to amplify Latino voices and celebrate the genre's rich tapestry. In our recent conversation with Rocío Guerrero, the Global Head of Latin Music at Amazon Music, we delve into the Latin music movement and Amazon Music's pivotal role in shaping its trajectory.
As the Global Head of Latin Music at Amazon Music, Rocío has been instrumental in fostering creative collaborations and identifying opportunities for emerging artists in Latin music. In our conversation, she illuminated Amazon Music's commitment to nurturing emerging talent through programs like Rompe. “It's a, there is a program that we're really, really proud of. It's called Rompe." Rocío highlighted how Rompe serves as a launchpad for budding artists, providing them with opportunities to showcase their talent and participate in significant projects. “We actually run this program for over two years in all of the Latin countries, in Spain, in Latin America, in the U.S. Latin space. We support these new talents on a monthly basis and bring them to various opportunities throughout the year. So we always have them in mind for the big projects that we do. We support them, we do Amazon Originals with them. Last year, we did one with Conexión Divina, which was divino, and, um, right now, actually, one of the Rompe artists in Mexico is going to perform at Vive Latino, so it all matches up. We are here with these artists from the beginning, continuing to give them a platform to increase their reach.”